Keeping pace with the momentum and ambition of achieving leadership in the food sector and expanding its business across the Gulf region, Aleid Foods Company announced the launching of Goals_25, a clear strategic plan and a pivotal turning point in Aleid’s journey of continuous development, which consolidates the idea with everyone in the work environment and solidifies the trust in the company’s ambitious expansion strategy and creating growth opportunities.

To launch the expansion strategy, Aleid Foods CEO Eng. Mohammed Al-Mutairi explained the symbolic meaning of the Goals_25 plan, carefully defining the strategic steps of the company in the coming years, with the “number 2 stating the pursuit of listing Aleid Foods in two stock exchange markets in the region, and the number 5 signifying enablement of the subsidiary and partner products, services, and brands to enter five vital commercial cities in the Gulf. Finally, the number 25 in the plan indicates the company’s aim at doubling its returns by 25 Million Dinars by end of 2025, compared to the returns achieved by end of the last year 2021”.

Aleid Foods Company is initiating the launch of the Goals_25 plan, by opening the company office in Dubai, the heart of commercial activities in the region, and one of the most vital regional markets known for its competitive qualities, diversity, and high capacity to import and re-export foods goods with specifications matching the Gulf markets. Aleid Foods Dubai office will indeed be a dynamic center for managing the growing commercial activities of the company and its subsidiaries.

Al-Mutairi emphasized Aleid Foods commitment to achieving Goals_25 plan “through harnessing all the capabilities and efforts towards enabling it, by creating a dynamic and flexible work environment that supports the goals and thrives to achieve positive results through the expansion of the company’s structure, based on growing local talents and global expertise, in addition to the continuous development of solid governance policies keeping pace with business progress through Goals_25 plan and establishing Aleid Foods influential positioning in the local and regional markets, based on its unique portfolio of products, diverse sources of income and services in the markets”.

Al-Mutairi concluded by highlighting Aleid Foods’ performance and the motto associated with it, explaining, “As we always say, continuous growth and our journey is just beginning”.

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A qualitative addition and a first step for the company’s expansion in building effective partnerships with digital websites and applications:

Aleid Foods Company announced the signing of an agreement with Furdtk Company, to market
the products of subsidiaries and partner food brands through the company’s digital channels.

Since its establishment in 2017, Furdtk Fruits and vegetable Company has successfully specialized in fresh vegetables and fruits delivery, later adding a range of food, consumer goods, and organic food products to shop from on the website and application. Furdtk is currently one of the most successful local delivery projects for fruits, vegetables, and food products in Kuwait.

Faisal Al-Ajmi, Aleid Foods Digital Marketing Director, confirmed that the cooperation with the “Furdtk” website and application is a qualitative first step for “Aleid Foods” expansion in building effective partnerships with digital platforms specialized in online shopping and delivery services, and in line with the company’s vision for digitalization and venturing into new channels to reach the widest consumers’ segments.

In turn, “Furdtk” website and application founder, Muhammad Al-Hajraf, expressed his great happiness in cooperating with the “Aleid Foods” Company, one of the most remarkable local food companies with its outstanding performance and development, which coincides with “Furdtk” website and application finally obtaining ISO certificates and the Food Safety and Quality Management System from the most important and globally accredited American institutions.

And he added, we value the unique role of Aleid Foods Company in supporting the Kuwaiti entrepreneurs of unique businesses and national products, hence we aspire to a successful cooperation that achieves the interest of both parties, aligning with our vision to deliver the widest range of products and services to our customers.

The cooperation with “Furdtk” website and application supports “Aleid Foods” commitment to achieving continuous growth by focusing on key axes, most notably digital expansion into new sectors supporting the marketing of its product and reaching the widest consumers’ segments.

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Aleid Foods Supply Center, a branch of “Aleid Foods” Company, announced the agreement with Gulf European Trading Company to produce and supply a selection of food products for “Qassar” brand.

Abdullah Al-Ghanim, Business Development Manager at “Aleid Foods” confirmed that Aleid’s Food Supply Center is equipped with the state-of-the-art machines and technical support as adopted in world-class modern kitchens, which qualifies it to take on the production of private labels in accordance to the highest quality standards, meeting the aspirations of the brand owners and the local market needs for innovative food products and advanced services.

Al-Ghanim added that the cooperation with “Al-Qassar” brand, whose founder Sulaiman Al-Qassar, is famous for his unique cuisine, serving traditional authentic Kuwaiti dishes with distinctive flavor, is a successful start that reinforces the center’s main goal in providing an exceptional experience for the Kuwaiti gourmet consumer keeping pace with the continuous traditional and digital development in production and distribution.

In turn, the most famous culinary influencer in Kuwait, “Sulaiman AlQassar”, expressed his great happiness in the agreement with Aleid Foods to produce and package products of his brand including his special recipe of Achar and Maabouj. He noted that this cooperation achieves his aspirations to preserve his mark, the special recipes that he developed over the years, and the engagement with the public who always loved his cuisine all at once, in a national high-quality product with authentic Kuwaiti flavor appreciated by the gourmets.

The cooperation with the “Al Qassar” brand is the first project for Aleid Food Supply Center, as part of its strategy to build effective partnerships with the owners and entrepreneurs of ambitious local food brands, which contributes to Aleid Foods Company vision of continuous growth.

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Aleid Foods Company signed an exclusive contract with “Bnt Manahi” to distribute its frozen products in local traditional and digital food outlets, thus supporting the brand’s ambitious strategy for product development and reaching the widest consumers’ segments in Kuwait.

Hanadi Al-Hajri, founder of “Bnt Manahi” and president of The Sanctuary Businesswomen Club, expressed her happiness towards the partnership with Aleid Foods, and considered it a valuable step which will positively reflect on the product development plans of “Bnt Manahi”, and its enabling it’s concept to achieve leadership in local and regional markets, emphasizing the importance of distribution and logistical services to securing the presence in traditional and digital sales and marketing channels for brand “Bnt Manahi” products, and the ability to reach the widest segment of target consumers.

In turn, Abdullah Al-Ghanim, Business Development Manager at “Aleid Foods”, valued this partnership with “Bnt Manahi” pointing out that it aligns with the company’s commitment to providing new products with innovative ideas to the Kuwaiti consumers, to
complement their rapid pace lifestyle and the modern changing requirements.

“Bnt Manahi” specializes in fast-frozen products, made from the best ingredients with authentic flavors, which are heat-treated according to the highest international quality standards, and can be safely prepared “quickly quick” at home using an Airfryer.

The brand offers wide options of carefully selected frozen foods and traditional famous Kuwaiti snacks, with authentic flavors at competitive prices suitable for everyone. And despite its being a new Kuwaiti brand, it has earned the admiration of many consumers in Kuwait, in addition to its export to Qatar and the UAE.

This unique partnership aligns with “Aleid Foods” plan to achieve continuous growth, affirming one of the main axes in the company’s strategy of investing in national talents and building effective partnerships with young entrepreneurs and owners of small and medium enterprises.

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Aleid Foods signs a new agreement with IFA Food Company

“Aleid Foods” announced its new agreement with “IFA Food
Company” to launch the first shop in shop model of “The Happiest
Bakery” brand and offering its freshly baked products and sweets to
the customers of Oncost central market in Shuwaikh.

“The Happiest Bakery” is the first brand of “Aleid Foods” Central
Bakery set to provide quality value products with a unique taste at
the best prices. The brand offers a wide selection of daily fresh
bakes, sweets and specialty cakes as well as occasional desserts
made of the best ingredients, and aligning with the modern and
changing consumer demands of new bakes trends hence meeting
broad market requirements of various sector categories.

This new venture comes as part of the ambitious operational strategy
to develop the central bakery at “Aleid Foods” and support the
company’s market expansion plans, in-line with the commitment to
continuous growth by providing innovative ideas and diverse
products to reach wider base of consumer segments in the food
sector.

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After the success of its first cooperation with “Tharwa” and its share recording remarkable activity and outstanding performance in the main market in the first quarter of 2021

“Aleid Foods” Company indicated that the stock market announced the registration of Kuwait Financial Center Company “Al-Markaz” as a new market maker for its shares after it increased placing second in the first quarter of 2021, with a rate of 122%.

Mutaib Al-Masoud, Director of Investor Relations at Aleid Foods, explained that this is a qualitative leap primarily towards achieving growth for Aleid Share and supporting its development with deliberate stability, which positively reflects the company’s commitment to its future vision and achieving sustainable growth for its partners and shareholders.

Al-Masoud stressed the importance of the market maker starting by its role in reducing liquidity-related risks and contributing to finding a fair price for the company’s shares. He also praised “Al-Markaz” distinguished position as one of the leading financial institutions in the Middle East and North Africa in asset management and investment banking, with total assets of 988 million Kuwaiti dinars (3.27 billion US dollars) managed as of March 31, 2021.

In turn, Azzam Al-Otaibi, Assistant Director at “Al-Markaz” Shares Department in the Middle East and North Africa, stated that “Al-Markaz” selection of Aleid Share was based on several factors, the most important of which are the distinctive features of its restructuring plan, the clear vision for the company’s future, and its integrated strategy that supports its continuous growth and operations, led by a dynamic team with flexible mechanisms in dealing and interacting with the company’s plans to expand locally and regionally.

Al-Otaibi added that market-making services aim at finding a continuous balance between supply and demand and bridging the gap between the buying and selling prices. “Al-Markaz” provides market-making services using the best systems complying with the best international practices, managed by a team of experts in stock trading operations, to provide the best investment opportunities and solutions matching clients’ requirements.

Al-Masoud concluded by valuing the role of “Tharwa Investment” Company the first market maker for the “Aleid Foods” Share, in activating the company’s share in the stock market, which recorded a remarkable activity and outstanding performance in the main market, stressing its contribution to enhancing trust and constructive transparency with investors, and finally wishing further progress and prosperity for the effective cooperation between the two parties.

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Its board of directors approved the financial report of the past nine months ending on September 30, 2021

Aleid Foods company Board of Directors approved in its meeting today the financial report of the past nine months ending on September 30 2021, which indicated an increase in the company’s profitability by 52.33%.

The report revealed an increase in the company’s total operating income in the last nine months of the current year by 23.47%, reaching 15,392.563 million dinars, compared to 12,466.375 million dinars of the same period in 2020. The company’s net profit increased by 52.33% amounting to 1,519.689 million dinars, compared to 997.598 thousand dinars in the same period last year. The report indicated that the total private equity of the company’s shareholders increased by 7.88%, reaching 20,413.062 million dinars in the last nine months of the current year, compared to 18,920.382 million dinars in the first nine months of last year.

Aleid Foods company CEO, Eng. Muhammed Al-Mutairi, stated that the company focused in the third quarter of the current year on setting up a clear and accurate work mechanism that lays the foundations for structuring its operations and achieving efficiency

in standard operating procedures keeping pace with its business development. He noted that this was effectively achieved through the establishment of modern specialized branches for the development in the food industries, starting with the Food Supply Center, which will launch its first projects soon, providing high-quality products for gourmets, in addition to the expansion of “Aleid Foods” into new sectors beginning with the HORECA sector, by establishing “Legion Foods”, a specialized company in restaurant services, with the aim of excelling and achieving leadership in the local food sector.

Al-Mutairi added we continue our digitalization journey to enable our business and enhance our projects, relying on digital practices and technologies in marketing, and continuous market studies to meet the emerging and changing requirements quickly and effectively, and maintain a leadership position in the various food sectors.

Al-Mutairi concluded by emphasizing the commitment of “Aleid Foods” to achieving continuous growth and sustainable returns for shareholders and customers, and ensuring that the three axes of the company’s vision remain its main priorities, which are providing healthy food solutions, adopting digitalization in marketing products and services, and finally investing and relying on young national talents, whether through employment or partnership.

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Gad: Legion Foods offer exceptional choices and services bringing excellence to the highly competitive HORECA sector

“Legion Foods” the newest company of “Aleid Foods”, specialized in providing food products and services to the HORECA Sector, aspire to the acquisition of an impressive share in the highly competitive market, with a growing client network of brands, suppliers, and food producers from around the globe.

General Manager at Legion Foods, Mohamed Gad, explained the company’s adoption of a dynamic and flexible business model, led by a team with competencies and clear-vision management and based on continuous studies of the ever-changing and evolving market trends, which allow it to swiftly and seamlessly answer to the specific and seasonal demands of HORECA, restaurants and specialty cuisines by providing the best and finest products. Jad empathized the company’s commitment to quality, diverse options, and food safety as the main priorities for sourcing and selecting the best products and food solutions suitable to keep pace with market trends in order to become a leader in the local food sector.

He ensured that quality, safety, and taste are the solid standards in the company’s work mechanism, to provide the gourmet consumer with an exceptional world-class food experience, in addition that “Legion Foods” is proud of being the trusted food supplier of various franchise chains and local restaurants, due to its commitment to on-time in-full delivery of the best high-quality products while adhering to strict health standards and requirements.

“Legion Foods” offers wide options of meat, poultry, and seafood of exceptional quality complying with international and local standards while maintaining the highest and up-to-date food safety and international regulations in import, storage, and supply.