Aleid Foods signs a new agreement with IFA Food Company

“Aleid Foods” announced its new agreement with “IFA Food
Company” to launch the first shop in shop model of “The Happiest
Bakery” brand and offering its freshly baked products and sweets to
the customers of Oncost central market in Shuwaikh.

“The Happiest Bakery” is the first brand of “Aleid Foods” Central
Bakery set to provide quality value products with a unique taste at
the best prices. The brand offers a wide selection of daily fresh
bakes, sweets and specialty cakes as well as occasional desserts
made of the best ingredients, and aligning with the modern and
changing consumer demands of new bakes trends hence meeting
broad market requirements of various sector categories.

This new venture comes as part of the ambitious operational strategy
to develop the central bakery at “Aleid Foods” and support the
company’s market expansion plans, in-line with the commitment to
continuous growth by providing innovative ideas and diverse
products to reach wider base of consumer segments in the food

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