Aleid Foods Supply Center, a branch of “Aleid Foods” Company, announced the agreement with Gulf European Trading Company to produce and supply a selection of food products for “Qassar” brand.

Abdullah Al-Ghanim, Business Development Manager at “Aleid Foods” confirmed that Aleid’s Food Supply Center is equipped with the state-of-the-art machines and technical support as adopted in world-class modern kitchens, which qualifies it to take on the production of private labels in accordance to the highest quality standards, meeting the aspirations of the brand owners and the local market needs for innovative food products and advanced services.

Al-Ghanim added that the cooperation with “Al-Qassar” brand, whose founder Sulaiman Al-Qassar, is famous for his unique cuisine, serving traditional authentic Kuwaiti dishes with distinctive flavor, is a successful start that reinforces the center’s main goal in providing an exceptional experience for the Kuwaiti gourmet consumer keeping pace with the continuous traditional and digital development in production and distribution.

In turn, the most famous culinary influencer in Kuwait, “Sulaiman AlQassar”, expressed his great happiness in the agreement with Aleid Foods to produce and package products of his brand including his special recipe of Achar and Maabouj. He noted that this cooperation achieves his aspirations to preserve his mark, the special recipes that he developed over the years, and the engagement with the public who always loved his cuisine all at once, in a national high-quality product with authentic Kuwaiti flavor appreciated by the gourmets.

The cooperation with the “Al Qassar” brand is the first project for Aleid Food Supply Center, as part of its strategy to build effective partnerships with the owners and entrepreneurs of ambitious local food brands, which contributes to Aleid Foods Company vision of continuous growth.

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Aleid Foods Company signed an exclusive contract with “Bnt Manahi” to distribute its frozen products in local traditional and digital food outlets, thus supporting the brand’s ambitious strategy for product development and reaching the widest consumers’ segments in Kuwait.

Hanadi Al-Hajri, founder of “Bnt Manahi” and president of The Sanctuary Businesswomen Club, expressed her happiness towards the partnership with Aleid Foods, and considered it a valuable step which will positively reflect on the product development plans of “Bnt Manahi”, and its enabling it’s concept to achieve leadership in local and regional markets, emphasizing the importance of distribution and logistical services to securing the presence in traditional and digital sales and marketing channels for brand “Bnt Manahi” products, and the ability to reach the widest segment of target consumers.

In turn, Abdullah Al-Ghanim, Business Development Manager at “Aleid Foods”, valued this partnership with “Bnt Manahi” pointing out that it aligns with the company’s commitment to providing new products with innovative ideas to the Kuwaiti consumers, to
complement their rapid pace lifestyle and the modern changing requirements.

“Bnt Manahi” specializes in fast-frozen products, made from the best ingredients with authentic flavors, which are heat-treated according to the highest international quality standards, and can be safely prepared “quickly quick” at home using an Airfryer.

The brand offers wide options of carefully selected frozen foods and traditional famous Kuwaiti snacks, with authentic flavors at competitive prices suitable for everyone. And despite its being a new Kuwaiti brand, it has earned the admiration of many consumers in Kuwait, in addition to its export to Qatar and the UAE.

This unique partnership aligns with “Aleid Foods” plan to achieve continuous growth, affirming one of the main axes in the company’s strategy of investing in national talents and building effective partnerships with young entrepreneurs and owners of small and medium enterprises.

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Aleid Foods signs a new agreement with IFA Food Company

“Aleid Foods” announced its new agreement with “IFA Food
Company” to launch the first shop in shop model of “The Happiest
Bakery” brand and offering its freshly baked products and sweets to
the customers of Oncost central market in Shuwaikh.

“The Happiest Bakery” is the first brand of “Aleid Foods” Central
Bakery set to provide quality value products with a unique taste at
the best prices. The brand offers a wide selection of daily fresh
bakes, sweets and specialty cakes as well as occasional desserts
made of the best ingredients, and aligning with the modern and
changing consumer demands of new bakes trends hence meeting
broad market requirements of various sector categories.

This new venture comes as part of the ambitious operational strategy
to develop the central bakery at “Aleid Foods” and support the
company’s market expansion plans, in-line with the commitment to
continuous growth by providing innovative ideas and diverse
products to reach wider base of consumer segments in the food
sector.

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