Aleid Foods Company announced the creation of a new department in its organizational administrative structure specialized in commercial development, and the appointment of Abdullah Khaled Al-Ghanim as its director, as part of its future operational plan to raise its position and achieve its strategic objectives…
Kuwait – February 22, 2021: Aleid Foods company announced the launch of its official website, which comes as the starting point of its holistic plan for restructuring and digital transformation, in order to enhance the operational position of the company to be a leader in providing end to end services in the local and regional food sector through a vertically integrated model backed by supporting business lines, in order to achieve its flexible customer-centric strategy and add value to its partners, by providing a variety of options from the most well positioned brands globally, regionally and locally.
Aleid Foods Company launched an initiative within the company social responsibility clause for 2021, in cooperation with “Ghaya Online”, to support and create the e-business environment for a number of small and medium enterprises that have been economically affected by the COVID-19 pandemic. The initiative includes the creation of 100 websites for marketing of goods and services provided by emerging and medium enterprises in order to improve their presence and contribute in enhancing the performance of their national capacity for a better future for Kuwait.
Muhammad Saud Al-Mutairi, CEO of Aleid Foods Company, commented on this partnership by saying: “Aleid Foods Company started the restructuring planning process three years ago, in preparation for supporting its long-term growth by introducing new products and acquiring regional and international commercial agencies”. Al-Mutairi noted the company’s strategy is to establish a strong base of modern services in the field of marketing, especially the digital ecosystem and e commerce, expressing his great pleasure in cooperating with Click Ventures and affirming his confidence in its experience and ability to implement the future digital strategy of Aleid Foods Company.
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