Aleid Foods Company launched an initiative within the company social responsibility clause for 2021, in cooperation with “Ghaya Online”, to support and create the e-business environment for a number of small and medium enterprises that have been economically affected by the COVID-19 pandemic. The initiative includes the creation of 100 websites for marketing of goods and services provided by emerging and medium enterprises in order to improve their presence and contribute in enhancing the performance of their national capacity for a better future for Kuwait.

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Muhammad Saud Al-Mutairi, CEO of Aleid Foods Company, commented on this partnership by saying: “Aleid Foods Company started the restructuring planning process three years ago, in preparation for supporting its long-term growth by introducing new products and acquiring regional and international commercial agencies”. Al-Mutairi noted the company’s strategy is to establish a strong base of modern services in the field of marketing, especially the digital ecosystem and e commerce, expressing his great pleasure in cooperating with Click Ventures and affirming his confidence in its experience and ability to implement the future digital strategy of Aleid Foods Company.

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