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Aleid Foods acquires the HealthLand application for health products

To enable its business in the healthy food sector and expand digital marketing for products

Aleid Foods Company announced the signing of a 70% acquisition contract with HealthLand, specialized in healthy, vegan and organic products and supplements, to strengthen its position in the local market, and set plans to expand its product sales, distribution, and marketing traditionally and digitally.

Healthland is renowned as digital pioneer in marketing and selling unique healthy and organic food products through an advanced digital application with a global network of brands offering organic food products and high-quality supplements that attracted a wide range of consumers and which HealthLand further gained their trust by developing its products and services over the course of 5 years and contributed in pushing the trend toward healthy and balanced diets for a better life.

Within this context, Ahmed Al-Sharhan, Founder and General Manager of HealthLand, expressed his happiness regarding the cooperation with Aleid Foods, revealing that this partnership is a result of a plan set in the past year aiming to push for the continuous momentum and growth of HealthLand in the local market, and is based on in-depth studies of the healthy foods and organic products market coupled with precise monitoring of trend and requirements indicators of various consumer segments.

He added that the healthy and organic food market has taken a vital and distinct position in the global food sector, as studies and research have proven that healthy and natural food choices of all kinds and sources is fundamental to public health and preventing diseases associated with major health problems, highlighting that HealthLand’s advanced digital business model qualifies it to achieve leadership in the healthy and organic food sector.

In turn, Aleid Foods Digital Marketing Manager, Faisal Al-Ajmi, described the acquisition of HealthLand as a strategic approach that supports the company’s digital expansion strategy locally and enables it to respond to the requirements of a large and growing segment of consumers seeking a healthy lifestyle, noting that digital marketing is crucial and pivotal in promoting organic and healthy food products and supplements since their popularity has been linked to the increase of internet users and growing awareness on their importance to overall health.

Al-Ajmi added that the acquisition of HealthLand will be followed by the development of a long-term plan to market its products digitally and traditionally, implemented by a dynamic team specialized in marketing healthy and organic products.

The acquisition of HealthLand comes within Aleid Foods main axes for achieving continuous growth locally and regionally, and supports the company’s strategy of investing in national talents and building effective partnerships with young entrepreneurs and owners of small and medium enterprises.

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“Aleid Foods” recorded an increase of 65.48% in net profits and 53.10% in total operating revenues in the first half of 2022

Al-Mutairi: We strive to achieve continuous growth with clear goals

Kuwait – August 2022:

Aleid Foods Board of Directors approved the financial report for the six months ending on June 30, 2022, which indicated an increase of 65.48% in the company’s earnings per share.

The report revealed a 53.10% increase in the company’s total operating revenues in the first half of the current year, reaching 15,778 million dinars, compared to 10,305 million dinars in the first half of 2021, with a net profit increase of 65.48%, amounting to 1,564 million dinars in the six months ending on June 30, 2022, compared to 945,163 thousand dinars in the same period last year.

The report indicated that the total private equity of the company’s shareholders increased by 8.20%, reaching 21,466 million dinars in the first half of the current year, compared to 19,383 million dinars in the first half of last year, while the company’s net profit in the second quarter of 2022 recorded a 58.70% increase reaching 946,153 thousand dinars, compared to 596,178 thousand dinars in the second quarter of 2021.

Aleid Foods company CEO, Eng. Muhammed Al-Mutairi, stated that 2022 began with the official listing of Aleid Foods share in Boursa Kuwait Main Market 50 Index followed by the launch of the company regional expansion plan Goals 25 with clear objectives for continuous growth and coupled with increasing of efficiency rates through standardizing the operational procedures. It’s worth pointing the positive impact on the market positioning of Aleid Foods locally, eventually contributing to raising the performance levels and achieving sustainable returns for shareholders and growth to our partners.

Al-Mutairi highlighted the financial results achieved by the company in the first half of this year, which reflect a remarkable increase in operating indicators and profits, referencing the company’s total revenue in the second quarter of 2022 which increased by 55.38%, reaching 9.172 million dinars, compared to the total revenue achieved in the second quarter of 2021, which amounted to 5.902 million dinars.

Al-Mutairi added, the growth plans focused on three crucial levels, firstly diversifying the products basket by adding international food brands, such as Milky Mist, Allana, and Freshly, and various local ones, most notably Bnt Manahi and AlKazi, and establishing new branches like the unique Bakery and sweets center that launched Morena chocolate brand, and the Roastery And Mill Center, in addition to partnering with the promising food company “Brunch For Ready-Made Meals”, and building effective relationships with the founder to accelerate the business model.

Al-Mutairi indicated the third and most significant goal which focused on the strategic regional expansion plan Goals 25 first by opening Aleid Foods Office in Dubai specialized in trade and re-export of food products and commodities, and secondly, establishing Riyadh-based Company Aqtar Al-Khaleej, to be the outset of the company’s operational expansion within the Kingdom of Saudi Arabia

Al-Mutairi concluded by emphasizing the company’s consistent efforts to develop and advance its operational lines, focus on innovation and creating opportunities to support the business inside Kuwait and abroad, and to achieve leadership in the food sector at the local and regional levels.

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Aleid Foods inaugurate its operations in Riyadh within its regional expansion strategy Goals_25

After Dubai, Aleid Foods in Riyadh

Aleid Foods Company announced the establishment of Riyadh-based Company Aqtar Al Khaleej, to be the outset of the company’s operational expansion within the Kingdom of Saudi Arabia, as part of its regional expansion strategy Goals_25.

Aleid Foods CEO, Eng. Mohammed Al-Mutairi said that the establishment of Aqtar Al Khaleej Company comes within the first phase of the Goals_25 strategy, which aims for Gulf market expansion and the presence in dynamic and influential cities, explaining that it is a vital step for the company’s operational expansion inside Saudi Arabia starting from Riyadh, the capital, and further revealing that an advanced operational program will be developed for Aqtar Al Khaleej Company by building an new structure for its operations to diversify its product basket to include frozen food, and will be implemented by a proficient team with distinctive experiences in food trade and supply chain management according to regional and international standards.

Al-Mutairi added that Aleid’s ambition for Gulf market expansion is achievable with the company’s entering the Saudi market, the region’s largest, most significant, and fastest-growing market, with a growth rate expected to reach 6% in the next five years, taking reference to statistics that indicate that the consumption of food goods in the Kingdom of Saudi Arabia constitutes 60% of the total food consumption in the Gulf for several reasons, including the fact that KSA has the largest population in the Gulf with 35.84 million population representing 70% of the total population in GCC countries, and with 37.44% of them being under the age of 25.

Al-Mutairi concluded by stressing the company’s consistent efforts to achieve the Goals_25 plan and its commitment to continuous growth which supports the value of business sustainability while achieving returns for shareholders and partners.

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Aleid Foods exclusive authorized distributor of Freshly Foods brand products in Kuwait

Aleid Foods Company announced the agreement to become the exclusive authorized distributor of Freshly Foods brand products in Kuwait in all local sale outlets, central markets, and hypermarkets of various regions, in addition to its unique products offered to the food service segment approved by international brands standards.

Freshly Foods brand is distinguished by a wide product offering of frozen high-quality products including beef, poultry, and seafood, made from the finest ingredients carefully selected from the most renowned regional and international suppliers. The brand also provides delicious food additives and vegetarian substitutes for meat and more. Freshly Foods focuses on the selection and development of food safety-related technology and creating recipes that promote healthy eating habits, following the highest production standards with accredited international certificates.

This valued cooperation supports Aleid Foods Company’s products portfolio development in Kuwait and entering the food services sector of international and local restaurant chains since Freshly Foods products are the approved supplier of various internationally renowned restaurants like Burger King, Pizza Hut, IKEA, and more, in addition to being distinctive for providing innovative frozen products and easy to make meals for the gourmet consumer.

Diversifying Aleid Foods’ products portfolio will support the company’s expansion plans in the local market and solidify its operations to achieve continuous growth and sustainable returns for shareholders and partners.

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Aleid Foods signs a partnership contract with “Brunch” Company for ready-made meals

Aleid Foods Company signed a 50% acquisition contract with “Brunch” company specialized in ready-made meals, to strengthen its position in the local market, and set plans to expand its product sales, distribution, and marketing traditionally and digitally.

The Brunch Company has innovative food brands managed with special operation standards that reflect the globalization of flavors, and are classified into five main production lines including firstly XO Street Food, offering a wide variety of high-quality street food dishes from around the world, secondly Como, which specializes in the Italian cuisine for parties and special occasions, thirdly, Vereen, a production line dedicated to all kinds of 100% gluten-free baked goods, fourthly, Zereshk for traditional Persian food with special international flavors, and finally The Brunch, which offers a variety of healthy meals and beverages targeting the niche consumer segment looking for balanced, healthy and ready-made food with a great taste, suitable for their busy schedule and lifestyle.

The founder and head of “Brunch” company for ready-made meals, Abdulaziz Al-Fahd, expressed his delight in the cooperation with Aleid Foods Company, which will support the spread of the new concept adopted in ​​the company’s dishes, that results from years of work, study and evaluation of raw materials and preparation procedures applied in the company’s kitchen and consumer needs, while taking into consideration costumers’ recommendations in recipes development in each of the company’s brands.  He stressed that the cooperation between Brunch and Aleid foods will give the company the development opportunity needed to attain the position it deserves in the market.

In turn, Abdullah Al-Ghanim, Business Development Manager at “Aleid Foods”, valued the partnership and partial acquisition with brunch, considering it a reasonable step that will reflect positively on the company’s ambition to launch new product lines and diversify its services to reach the largest consumer segments, and is in line with the company’s aim for providing new and innovative products keeping pace with the modern and changing food trends and tendencies, and support the company’s efforts to push forward with promising projects by harnessing its superior business expertise to expand locally and regionally.

This unique partnership is part of Aleid foods’ commitment to achieving continuous growth and one of its strategy’s main axes to invest in national talents and build effective partnerships with young entrepreneurs and owners of small and medium enterprises.

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Aleid Foods-Dubai is a dynamic regional center specialized in trade and re-export

As first milestone of its regional expansion strategy Goals_25 Aleid Foods opens the first office in Dubai

Aleid Foods Company announced the launch of its regional operations by establishing its first business center outside of Kuwait with the opening of the Aleid Foods Dubai, the hub of the commercial activity in the region, which will specialize in trade and re-export of food products and commodities.

The opening of the Aleid Foods Dubai is the first step for expansion since it’s one of the most developed central regional markets distinguished by competition, diversity, and high absorptive capacity to import and re-export food products and commodities with specifications matching the Gulf markets’ requirements, in addition to playing an influential role in creating sustainable solutions that support strategic cooperation between the key players in the Food and Beverage international trade and being a global hub for food logistics and cross-border trade.

Aleid Foods CEO, Eng. Mohammed Al-Mutairi, confirmed that Aleid Foods Dubai will be a dynamic regional center to manage the company’s commercial activities specializing in trade and re-export, explaining that it is the first step in the company’s regional expansion strategy Goals_25 launched last March as a pivotal qualitative turning point which will be a continual process for the coming years to achieve the company’s long-term future vision in reaching leadership in the food sector across the region.

Al-Mutairi added that Aleid Foods Dubai will strengthen the existing operations and relations with its affiliated and partner brands, and it support the company’s ambitious regional expansion plan and diversify its product portfolio by creating promising opportunities in the food and beverage market to build effective partnerships with new food brands, and communicate and cooperate with food supply chain traders and suppliers, citing that the center is managed and led by a capable team with distinct experiences in food trade and supply chain management according to regional and international standards.

Al-Mutairi concluded by emphasizing the company’s determination to achieve the Goals_25 plan which reflects its commitment to continuous growth and support its principle of business sustainability while achieving returns for shareholders and partners.

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“Aleid Foods” recorded a 67.21% increase in earnings per share and 50.04% in its total operating income

Its Board of Directors approved the financial report for the first quarter of 2022

Aleid Foods Board of Directors has approved the financial report for the first quarter of the current year ending on March 31, 2022, which indicated a 67.21% increase in the company’s earnings per share reaching 4.03 fils, compared to 2.41 fils in the first quarter of 2021.

The report revealed an increase in the company’s total operating income in the first quarter of the current year by 50.04%, reaching 6,606,068 million dinars, compared to 4,402,618 million dinars in the first quarter of 2021, and an increase in the company’s net profit by 67.21% reaching 583,553 thousand dinars in the first quarter ending On March 31, 2022, compared to 348,985 thousand dinars in the same period last year.

The report indicated that the total private equity of the company’s shareholders increased by 9.23%, reaching 21,677,198 million dinars in the first quarter of the current year, compared to 19,845,093 million dinars in the first quarter of last year.

Aleid Foods company CEO, Eng. Muhammed Al-Mutairi stated that the company is committed to achieving sustainable returns for its shareholders and customers, pointing out that the remarkable progress in the company’s operations, accompanied by the launch of the Goals_25 strategy for expansion by end of the first quarter of this year, will enhance its efforts to achieve continuous growth in influential commercial cities across the Gulf, which will be reflected on the position of Aleid in the list of leading companies in the food sector at local and regional levels.

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Aleid Foods General Assembly approves 8% cash distribution and 17% grant of shares for the fiscal year ending on December 31, 2021

Fahad Al-Mutairi: 39.8% profits increase in 2021; a year of upgrading and creating balanced structure to achieve sustainability

Mohammad Al-Mutairi: Company’s total operational revenue increased by 30.6% by end of 2021 through three advanced operational lines

The ordinary and extraordinary General Assembly of Aleid Foods approved the board of directors’ recommendation of cash distribution of 8% per share’s value (8 fils per share), and 17% grant of shares from the authorized capital for the fiscal year ending on December 31, 2021, and that for shareholders registered in the company shareholder records.

In its meeting held today, Aleid Foods General Assembly approved all items on its agenda, most importantly the governance and audit committee’s reports for the fiscal year ending on December 31, 2021. It also approved deducting 10% of the net profit for the voluntary reserve with a value of KD 230,280 to support the company’s financial position, and the election of the board of directors for three more years (2022-2023-2024). Furthermore, the general assembly approved to proceed with the listing of Aleid Foods Company in stock exchange markets outside Kuwait.

Moreover, Aleid Foods’ extraordinary general assembly discussed the topics on the agenda. It approved increasing the authorized and contributed capitals from KD 14,465,646 to KD 16,924,806. It also approved amending Article 5 of the Memorandum of Association and Article 5 of the Statute.

Aleid Foods Chairman of the Board Fahad Al-Mutairi said that the company started in 2021 to activate the restructuring plans, enabling the company to achieve operational sustainability and expand its circle of activities with the aim of improving its local and regional position.

Al-Mutairi added that for Aleid Foods, 2021 was a year of upgrading and creating balanced structure to achieve sustainability, and that by focusing on placing a clear and detailed work mechanism that lays the framework for restructuring its operations, reaching efficiency in standard operation procedures, and keeping up with business development. He pointed out that the company’s net profit increased by 39.8%, reaching KD 2,200,272 (two million, two hundred thousand and two hundred and seventy-two Kuwaiti Dinars) for the fiscal year ending on December 31, 2021, compared to a net profit of KD 1,573,324 for the fiscal year ending on December 31, 2020, in addition to making notable increase in shareholders’ equity by 8.2%.

Meanwhile, Aleid Foods CEO Mohammad Al-Mutairi said that the company’s executive vision is based on measurable objectives and specific operational standards, which helped achieving its 2021 goals through three advanced operational lines, the first of which is adding regional and international trademarks to its list of owned and partner trademarks to diversify the food segments that the company serve. The second line is diversifying sources of income and basket of products to target all different consumer segments, which was translated by establishing centers, branches and subsidiaries such as Aleid Food Supply Center, Aleid Sweet & Deserts Center, and finally Legion Foods Company to enter the Horeca segment and serve hotels and restaurant catering services sector. The third line is attracting and cooperating with small and medium-sized local food projects to support the national product in the local market, especially scalable quality products.

Furthermore, he noted that activating the company’s restructuring program plans coincides with continued progress in Aleid Foods share’s growth and supporting its steady development to achieve sustainable profit for shareholders and partners. This led to increasing the company’s earnings per share by 39.8% for the fiscal year ending on December 31, 2021 reaching 15.21 fils, compared to 10.88 fils for the fiscal year ending on December 31, 2020, while the company’s total operational revenue increased by %30.6 by the end of 2021 compared to the same period in 2020.

Al-Mutairi added that Aleid Foods General Assembly’s approval of listing the company in the stock exchange markets outside of Kuwait is a first step to achieve our regional expansion strategy known as Goals25 that includes taking Aleid Foods products and services model to the vital cities in the GCC markets and doubling the company’s profits by 2025. He further confirmed that Aleid Foods has an influential position in the local foods sector, noting that it retains a rich and diversified portfolio of products, services and trademarks aimed at the satisfaction of the gourmet consumers.

Al-Mutairi concluded by thanking the company’s board of directors and team for their trust in the ambitious strategy that the executive management placed four years ago, and which had a notable positive influence on the company’s performance, which happened to take place in the times of change that we are witnessing globally and regionally.

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Aleid Foods exclusive authorized distributor of “Alkazi” products in Kuwait

Aleid Foods Company signed an exclusive contract with Abdulwahab Food Packing and Packaging Factory to distribute Alkazi brand products in local traditional and digital food outlets, thus supporting the brand’s ambitious strategy for product development and reaching the widest consumer segments in Kuwait.

Khaled Ghazi Al-Badini, founder and general manager of Abdulwahab Food Packing and Packaging Factory, expressed his happiness towards the partnership and cooperation with Aleid Foods, considering it a valuable step that will positively reflect on the product development plans of “Alkazi” and enable the brand to achieve leadership in the local market, emphasizing the importance of distribution and logistical services in securing the presence of “Alkazi” Brand products in traditional and digital sales and marketing channels and its ability to reach the widest segment of target consumers.

In turn, Abdullah Al-Ghanim, Business Development Manager at “Aleid Foods”, valued this partnership with Abdulwahab Food Packing and Packaging Factory pointing out that it aligns with the company’s commitment to providing new products with innovative ideas to the Kuwaiti consumers, to complement their rapid pace lifestyle and their modern changing requirements.

Alkazi offers a variety of dairy and cheese products, produced and manufactured according to the highest quality standards and following safety measures from biological, chemical, and physical hazards in production. The products are made from the best natural and healthy ingredients and distinguished by their authentic flavors to satisfy various consumer tastes at competitive prices suitable for everyone.

This unique partnership aligns with “Aleid Foods” plan to achieve continuous growth, affirming one of the main axes in the company’s strategy of investing in national talents and building effective partnerships with young entrepreneurs and owners of small and medium enterprises.

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