Aleid Foods Company signed a 50% acquisition contract with \u201cBrunch\u201d company specialized in ready-made meals, to strengthen its position in the local market, and set plans to expand its product sales, distribution, and marketing traditionally and digitally.<\/p>\n\n\n\n
The Brunch Company has innovative food brands managed with special operation standards that reflect the globalization of flavors, and are classified into five main production lines including firstly XO Street Food, offering a wide variety of high-quality street food dishes from around the world, secondly Como, which specializes in the Italian cuisine for parties and special occasions, thirdly, Vereen, a production line dedicated to all kinds of 100% gluten-free baked goods, fourthly, Zereshk for traditional Persian food with special international flavors, and finally The Brunch, which offers a variety of healthy meals and beverages targeting the niche consumer segment looking for balanced, healthy and ready-made food with a great taste, suitable for their busy schedule and lifestyle.<\/p>\n\n\n\n
The founder and head of \u201cBrunch\u201d company for ready-made meals, Abdulaziz Al-Fahd, expressed his delight in the cooperation with Aleid Foods Company, which will support the spread of the new concept adopted in \u200b\u200bthe company\u2019s dishes, that results from years of work, study and evaluation of raw materials and preparation procedures applied in the company\u2019s kitchen and consumer needs, while taking into consideration costumers\u2019 recommendations in recipes development in each of the company\u2019s brands. He stressed that the cooperation between Brunch and Aleid foods will give the company the development opportunity needed to attain the position it deserves in the market.<\/p>\n\n\n\n
In turn, Abdullah Al-Ghanim, Business Development Manager at \u201cAleid Foods\u201d, valued the partnership and partial acquisition with brunch, considering it a reasonable step that will reflect positively on the company\u2019s ambition to launch new product lines and diversify its services to reach the largest consumer segments, and is in line with the company\u2019s aim for providing new and innovative products keeping pace with the modern and changing food trends and tendencies, and support the company\u2019s efforts to push forward with promising projects by harnessing its superior business expertise to expand locally and regionally.<\/p>\n\n\n\n
This unique partnership is part of Aleid foods’ commitment to achieving continuous growth and one of its strategy\u2019s main axes to invest in national talents and build effective partnerships with young entrepreneurs and owners of small and medium enterprises.<\/p>\n\n\n\n
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